Life Insurance Marketing And Research Association (LEMRA)
Definition of "Life insurance marketing and research association (LEMRA)"
Organization that conducts research on distribution systems for the life and health insurance products on behalf of its member companies. Studies range from consumer attitudes towards the life insurance product to reasons for turnover of the agency field force. Headquarters in Hartford, Connecticut.
Popular Insurance Terms
Option in a participating policy under which dividends are used to purchase fully paid-up units of whole life insurance. This option deserves careful consideration by young families since ...
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