Definition of "Home Staging"

Nativita  Warner real estate agent

Written by

Nativita Warnerelite badge icon

Keller Williams Premier

If “image is everything”, then home staging is the most important and effective process in a real estate sale.

But what is home staging?

Well, when real estate agents are hired to sell a house, they hire a professional to enhance the features of that house and make it look bigger and better so the home buyer gets attracted to it and makes a good offer on the house. This action of highlighting the best of the property and hiding the worst of it is called Home Staging.

Home stager is the name of the professional hired to do the home staging, and he (or she) usually makes sure the natural light entering the house is not blocked by anything, nor is the passage of people: in fact, one of the key principles of home staging is re-arranging the house and its furniture in a way that it helps home buyers to flow through the open houses and showings they attend.  It’s all about decluttering, organizing and creating an illusion to suggest the possible home buyers a view into their future inside that house.

There are some that are critics toward home staging. They believe it narrows down the possible pool of home buyers because if the home stager does something too specific, it might throw some people off.

To that, the response coming from home stagers is usually to stage each room in a different way, with a different design trend for each room, so it expands the chances of pleasing more than one type of person. But aside from becoming more expensive, it makes the home staging less cohesive, almost gimmicky. So, the response coming from real estate agents to that criticism is usually doing a Vanilla Shell.

However, another way to look at it, is that anyone can be thrown off by a number of things no one can calculate, so it’s smarter to focus not on the people that might not like a specific trend of that home stage, but on the people that do follow that trend, and will be impacted by seeing it well displayed on that house. So, in the end, what’s important in a home staging is knowing your target audience, so it will commit to an aesthetic and enhance the house features within that point-of-view. By doing that, the chances of selling the house – for the best price you can – are greatly increased.

Real Estate tip:

Don’t stage your knowledge. Find a local real estate agent to be your best weapon toward the best sale!

image of a real estate dictionary page

Have a question or comment?

We're here to help.

*** Your email address will remain confidential.
 

 

Popular Real Estate Terms

Mortgage market in which original loans are made by lenders. The market is made up with lenders who supply funds directly to borrowers and hold the mortgage until the debt is paid. Examples ...

Aerial navigation that may interfere with a property owner, such as creating undue noise. The value of land near an airport may decline in value for this reason. Further airport congestion ...

The "frost line" is a critical concept in real estate and construction, especially in regions with cold climates. But what exactly is the frost line, and why does it matter? Let’s ...

Schedule which is part of Form 1040 showing income or loss from real estate transactions including net rental income (rental revenue less rental expenses). ...

Rough, fractured parts of brick and stone that may be left over after an old structure id destroyed to make room to build a new structure. ...

Federal program in which the U.S. government subsidizes much of the rent paid by low-income people. It applies to rentals of privately owned apartments. ...

See accommodation endorser, maker, or party. ...

Commonly, a covenant refers to a legal treaty or agreement between various parties. Explicitly, a stipulation comes into existence and is signed to confine particular financial transactions ...

When we discuss loans, it is essential to know that there can be many types of loans and there also are open-end loans and closed-end loans. In regards to closed-end loans, these often work ...

Popular Real Estate Questions